What I'm about

fraserabout

In 2016, I had a bit of a career time-out forced on me by mother nature. It gave me the time I needed to reflect, reset and plan for the future (once we’d established that I had one).

One of the key reflections was that somewhere along the way, I’d lost my sense of curiosity. The world was still a wonderful place, but I was in a bit of a ‘seen-that-done-that’ mindset. Suddenly, I could feel time slipping through my fingers like fine sand and I was just watching it go. It was an awakening.

Having briefly dabbled with religion (any) with the hope of breaking down my logical approach to life, I decided to get my learning head on and get back to school. I studied Psychology so long ago that Freud could have been my tutor, but the building blocks were still there and my re-found curiosity took me on a long and winding road to UX. Oh … my … word, what kind of amazing world is this that’s been hidden from me for so long?

Download My CV

UX Skills

UX Research

Discovery Space

  • Empathic listening
  • Mental model diagramming
  • Strategic thinking
  • Stakeholder interviews
  • Expert interviews
  • Competitor benchmarking

Define Space

  • Persona build
  • Task analysis
  • Prototype feedback/testing
  • Card sorting

Design Space

  • User stories
  • Usability testing
  • A/B MVT testing
  • Accessibility evaluation

Delivery Space

  • Surveys
  • Expert training reviews
  • Usability bug reviews
  • Post-launch analytics

UX Design

Discovery

  • Business analysis
  • Contextual inquiru/ use of product
  • Business requirement documentation

Define

  • Affinity mapping

Design

  • Ideation
  • Lo-fi wireframing
  • Task flows
  • Prototyping (Balsamiq)
  • Site mapping

Delivery inc UI

  • Hi-fidelity clickable prototype (Adobe XD)
  • Brand guidelines
  • Asset creation
  • Handing off processes

Career Skills

Advertising

  • Project Leadership
  • Client and stakeholder management
  • Competitor analysis (SWOT etc)
  • Strategic development and planning
  • Creative briefing and selling
  • P&L

Sports Marketing

  • Contract management
  • Pricing analytics
  • Public speaking
  • Workshopping
  • Cross-culture marketing

Brand and Branding

  • Intellectual Property (IP) Law
  • Procurement
  • Design Systems
  • Expert User Guidelines

Owning a Business

  • Start-up/Agile
  • Funding and grants
  • Industrial product design
  • Industrial Standards
  • Supply chain management
  • Rigorous R&D processes
  • Marketing to experts
  • Licensing of IP (Exit Strategy)

36 things by which to know me

  • I am a co-inventor of a patent in fire retardant coatings
  • So far in 2020 I’ve done my 10,000 steps every day (thank you Audible/UX podcasts)
  • I tried to save a drowning man
  • I’ve held the (real, solid gold, priceless) World Cup Trophy
  • I cried during Toy Story 3
  • I have been made redundant and it really stung
  • I have survived cancer
  • I had dinner with Pele in Leipzig
  • I’ve made people laugh at funerals
  • I fluked an eagle on a par 4
  • I’ve been to see the Pet Shop Boys more than any other artist or band
  • The global sports company I worked for went spectacularly bust
  • I’ve started, built up and sold a business
  • In our last conversation a few days before Alan died, we talked about where he wanted to go in the summer
  • I respect anyone who can hold faith and science in balance
  • I got the half-sized model of Concorde that used to be at the entrance to Heathrow Airport made
  • I eat over a thousand bananas a year
  • I’d rather sit in silence with old friends than go to a party and meet new people
  • My favourite car was a transit van
  • My AV tech failed so I had to freestyle on global sports to an audience of 300 Gillette executives for best part of an hour
  • I’ve worked with the Muppets
  • I used to teach a type of dance called Ceroc
  • I was responsible for the most complained about press ad of 1994
  • My motorbike years allowed me to role-play my fictional rebel twin
  • I've started more UX books than I will ever finish (and keep buying more)
  • I gave up smoking using The Easy Way to Stop Smoking book and nothing else
  • I hosted a meeting with Malcolm McLaren on the hottest day of the year with no air-con and he wore a three-piece tweed suit and heavy brogues
  • I have tinnitus and it’s really bloody annoying
  • My family are much smarter than me
  • I currently do Saturdays viewings for a local estate agent
  • The FIFA President fell asleep whilst I was presenting the 2006 World Cup logo to him
  • I’ve been best man three times, two of the marriages ended in divorce
  • My favourite moods are melancholia and mischievousness
  • I built my own 3-tiered cantilevered steel toolbox
  • Rock star Anastacia said I reminded her of Hugh Grant (not sure if she meant it kindly)
  • I can’t write in lower case

One of the above is a lie ....